This is the money quote in the article:
The scientists hope to price it the same as actual meat, but at the moment the excrement steaks are ten to twenty times the price they should be thanks to the cost of research. Professor Ikeda understands the psychological barriers that need to be surmounted knowing that your food is made from human feces.
Charlton, Charlton, Charlton, you should be so lucky!
The best thing about this video, is that (at 1:34) the refrigerator has an English label reading "Shit Burger". Now, that's marketing! I don't understand why he's positing recycled food as being for human consumption... dogs eat POOP with relish, why not sell this shit as a dog food?
If this fecalfood actually hits the market, would one make "shitbu shitbu" out of it, or "shapoo shapoo"?
Uh, the title of the "Cooking with Dog" series is unintentionally hilarious, by the way. So much "wrongness" in one post... one shitty post.
UPDATE: To be fair to Mr. Ikeda, turdburgers are not uncommon in the U.S., it's just that U.S. food processors are just not as upfront about their sources.