Sunday, September 27, 2020

Never Heard This Sales Pitch Before

 This time of year, ads for 'Back to School' sales are ubiquitous on all media platforms.  In this year of the pandemic, I heard the sort of ad I'd never heard before on a local commercial radio station... it was an ad for a 'Back to School' sale at a local wine store.

The ad played up the difficulty of keeping up with schooling requirements given remote learning protocols, and noted that the parents' helpers at the wine shop were eager to deliver 'survival kits' to help people to cope.  

I know that jokes about drinking have been common this year, but hearing a joke about drinking used as an ad pitch wasn't something I expected.

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