Who Does Their Marketing, Anyway?

So, I am at a local supermarket, and this sign is prominently displayed outside the store:





Now, I can understand the store management trying to drum up custom from the local gay community, but one would think that they'd word their signs with more taste and discretion.

Update: The joke seemed funny when I first took the picture, but the post, in retrospect, seems a little dickish... I'm going to leave it up, because deleting it would be chickenshit, and every man needs a reminder that, sometimes, he can be dickish. I will try to avoid any future dickishness in future.